What Are Backlinks in SEO?
As a blogger or website owner, you need backlinks to bring any article or post to the first page of Google. If you are a blogger or website owner, you need to have a clear and complete idea about these backlinks or else you will not be able to optimize your website properly.
If you are not associated with this SEO term properly, this article will help you to learn about what backlinks are and how to create them.
What is backlink?
A backlink is a link between your website and another website. If we further explain that backlink is the link of your website to any other website. You may have heard the name of link building in many places. That is another name of backlink is link building. We hope you understand what backlink or link building is.
Types of backlinks
There are two types of backlinks namely: no-follow and do-follow backlinks.
Do-follow: Everyone wants a do-follow backlink. This type of backlink is helpful for website ranking. Do-follow backlinks is an HTML feature that allows search engine bots to follow and tell we value this link.
No-follow: No-follow backlink tells search engine bot that this website does not value this link, so no-follow backlink is not helpful for website ranking. but to maintain their ratio you must have to create no-follow links.
Why are backlinks so important for SEO?
Ranking: We all know Google is the most widely used and popular search engine. Search engines like Google consider backlinks as a vote of confidence or a referral link. So, the more votes or referral links your website has, the higher your website will rank in search queries.
Referral Traffic: When someone clicks on a link to your website and enters your website, it is called referral traffic. If someone clicks on your backlink, you will get referral traffic. This will increase your traffic.
You definitely want Google to rank your targeted keywords or your articles. Google has more than 200 factors for ranking keywords or articles. The world’s leading SEO experts were asked a question, which of these 200 ranking factors is the most important ranking factor or which is the most important to rank a website? They all said backlinks. Even if you want to get free traffic / visitors to your website or blog then backlinks are a very good way for you.
How to do backlinks?
You can build backlink in many ways. However, there are several popular ways to get backlinks. Let see some of the most popular and common ways-
Guest posting: One of the most popular ways of getting backlink is guest posting. After hearing the name of the word guest, you understand that you have to go to another website and write an article. In that article, you will give the link of your website to get backlink from that post. Websites with high DA/PA may charge you a handsome amount to get a backlink through guest post.
Profile backlinks: another most popular way to create backlinks is profile backlinks. Profile backlinks are when you go to different websites and create a profile of your website and place the link of your website in the about/bio section of the profile or in link insertion section. thus you will get a backlink to your site from that website. In some cases, citations building sites also accomplish this purpose. By submitting your business details and website address on directory sites, you can get backlinks beside getting citations.
Block commenting: one can create a backlink by just making a comment on an article of a website which is called comment backlink. in this method what you all have to do is put your website link in the comment. But this type of backlink does not work much.
Forum posting: backlinks can be created through forum posting sites and it is not just a source of getting backlinks but also a great source of visitors. On the forum posting website, some people ask questions and others answer questions. suppose, a man asked on a forum posting website “How to use android phone” Now you can give him a short answer and also put your website link and ask him to visit your website for more information about android phone when your website is posting about mobile. This way you can create high quality backlinks.
How to check backlinks?
You have built links for the website but don’t know now how to check them. You can check the backlinks in many ways. If you want, you can check the backlinks with paid tools or you can also check the backlinks using free tools. If you want to check the backlinks with free tools. To check backlinks with free tools you will need to go to Google and search “Free backlink checker“. Then many websites will come in front of you and you can choose any of them to check your backlinks. To check the backlinks, you just need to paste the address of your website. there are many paid tools available in the market for checking backlinks. Now the choice is up to you, you can choose either of them. We recommend you use a paid tool to get sophisticated results if you have a budget.